Wednesday 6 June 2018

Farm Radio Programs helping women raise millions in Malawi






If you think nothing good can come from the radio, then you better think twice. While other women gather around a radio to listen to their favourite music, some women use the radio to gain agriculture skills and make huge profits from their farming.
Liskina Mastala a local Potato farmer and a widow from Malawi- Southern Africa has made his first one Million Malawi Kwacha courtesy of a farm radio program she had been listening to on her radio set. 
The farm radio program is an initiative which emanates from an understanding that extension workers are very few with respect to number of farmers who needs immediate services. The ratio of extension workers to farmers in Malawi is currently estimated to be 1:3000 which is far beyond the standard ratio of 1:300.
It’s nothing magical or rocket science, farmers nowadays can get complete and reliable advisory services from radio without meeting the extension worker face to face.
A special radio program aired to provide good Potato husbandry and advisory services in Malawi is being championed by Farm Radio Trust a local non-governmental organization in conjunction with the Malawi government. The radio program gets aired weekly on most of the radio stations, and feature a series of sub radio topics on how one can grow potatoes and most importantly make profits from those Potatoes.
Liskina Mastala revealed the secret behind the one million Malawi Kwacha; a radio program from Farm Radio Trust called “Riches in Potato farming.” Since Mastala started farming, she had been relying on tradition farming methods told by her grandfather just like any other person in her village.
Year after year, Mastala’s harvests kept getting smaller and this worried her. How could I feed my three growing children all by myself? She kept asking herself. One day as she was listening to the radio, she come across a radio program that explained better techniques of growing Potatoes. The radio program features an agricultural extension worker who speaks live on air teaching people about Potato farming and Potato business. Mastala started following the farm radio series and adopted every technology explained during the radio program.
Liskina’s life has been transformed, she is now food secure, self-sufficient, and able to send her children to school.